• Founder
  • Board
  • Design Team
  • Volunteers

Tanya Trippett, MD

President of Wish4Life

Dr. Tanya Trippett is the President of the Wish4Life Foundation. She completed her medical and specialty training in Pediatrics at Duke University School Medical Center. She completed her Fellowship in Pediatric Hematology Oncology at Memorial Sloan Kettering Cancer Center. She served in the US Air Force as Head of the Division of Pediatric Hematology and Oncology. She is a Board Certified Pediatric Hematologist Oncologist practicing at Memorial Sloan Kettering Cancer Center. Her areas of subspecialty expertise include the care of children with lymphoma as well as children with cancers that have returned despite prior treatment. She is a clinical researcher who specializes in the design and assessment of investigational therapies — particularly antibodies and new targeted agents that take aim at the molecular signaling pathways that drive cancer growth — for children with all types of cancer.

She is the Director and Co-Founder of POETIC (Pediatric Oncology Experimental Therapeutics Investigator Consortium), a collaboration between multiple academic centers in North America specializing in cancer care whose mission is the development of biologically targeted treatment approaches for children with cancer that has recurred after standard therapy. She started POETIC in February 2003 to increase access for children in North America to promising new agents in clinical trials.


Jeffrey Berman Architect

Jeffrey Berman Architect specializes in process design for healthcare: the planning, programming and design of healthcare and research facilities requiring technologically advanced systems and equipment, including state-of–the-art medical diagnostic imaging and treatment centers and operating suites. Since its founding in 1988, Jeffrey Berman Architect has been on the leading edge of healthcare architecture. The firm has designed facilities for the major healthcare institutions throughout the New York area, including Memorial Sloan-Kettering Cancer Center, New York-Presbyterian Hospital, Columbia University Medical Center, and NYU Langone Medical Center.

To learn more about Jeffrey Berman Architect please visit their website at


Cynthia Peacock

Cynthia G. Peacock, founder of Virtuoso Brands, brings expertise in branding, marketing and real estate strategies for small for mid-sized organizations. Since 2006, Ms. Peacock has advised entrepreneurs, investors and their teams on customized solutions that assist in the launch and growth of sustainable enterprises.

Since her launch of the business, Ms. Peacock has advised clients in real estate, education, transportation, financial services, non-profits, and medical services during which she identified her deep passion for advising medical brands and professionals in the changing healthcare landscape. Ms. Peacock currently works with physicians to design programs that increase patient volumes, accelerate local/regional/national visibility through targeted marketing campaign, and implement critical strategies for profitability. The model includes but is not limited to a comprehensive assessment tool to determine market position and opportunities, customized approach to branding, acquisitions, marketing and progress measurement tools to help private practice owners succeed.

Today, Grow The Practice (GTP) the company’s healthcare program, provides business strategy, capital raising, branding, marketing and commercial real estate services to healthcare businesses throughout New York City and the tri-state area.